Welcome to Don Jacobs in Lexington KY

Welcome to Don Jacobs Auto Group

Thank you for visiting the Don Jacobs Auto Group website! We're proud to serve the Lexington community, Central Kentucky and surrounding areas, like Richmond, Nicholasville, Georgetown and Winchester, for all of their BMW, Honda and Volkswagen needs. We make your car-shopping journey easy, as we can help you with all your automotive needs. Our sales and service experts can help you at any point in your automotive ownership. We're proud to have been awarded the BMW Center of Excellence Award, the Volkswagen Customer First Award and the Honda President's Award. Giving back to our community is important to us. A few organizations and events we've participated in include CASA, the American Heart Association and Cars and Coffee.

Don Jacobs Auto Group is a family-owned dealership, and we have been serving the Lexington area since 1970. Customers, new and returning, continue to come back to us for our passion and commitment to the people we serve. Plus, we are Central Kentucky's largest Honda dealer and the only BMW and Volkswagen dealerships within 70 miles.

No matter if you're looking for new or used, have we got a car for you! We have all your favorite models, like the BMW X3, Honda Accord and Volkswagen Jetta. On a budget? Check out our selection of vehicles under $10,000. Plus, on all of our used vehicles, we offer a 3-month, 3,000-mile limited warranty. We also run frequent specials, so you can save on your purchase.

We also provide service and maintenance for your vehicle, so you can rest easy knowing we'll take excellent care of your car. No matter if you need an oil change, a new set of tires, or if you're unsure of that funny sound and need a diagnosis, we can help. It's easy to schedule a service appointment online. Looking for DIY maintenance? You can also order parts from us. And if you've been in a collision and need body repair, we can help with that too.

Have questions or want to know more about Don Jacobs Auto Group? Give us a call or visit us at 2689 Nicholasville Road, Lexington, KY. We're proud to serve Richmond, Nicholasville, Georgetown and Winchester.

A Concierge Experience Is Waiting For You

We can make your journey to find or service your new vehicle easier. Let us help you with the search or maintenance for your new Honda, BMW, Volkswagen, Certified or Pre-Owned vehicle. Our Guest Services team, as well as our sales and service experts will make scheduling a reservation or service hassle-free.

Schedule A Service

Our Guest Services Team can guide you through scheduling your service reservation.

Incentives & Offers

View current lease and finance specials from BMW, Honda, and Volkswagen.

Service Coupons

Take a look at these great car service and maintenance coupons.

Finance Calculator

Don Jacobs finance calculator can help you customize your monthly payments.


It's simple. Tell us about your current vehicle and then get your KBB Instant Cash Offer.

Our Reviews

I’ve had my BMW serviced at this dealership for several years always very satisfied. The overall professionalism, thoroughness and courtesy has been exceptional. When it came time to buy a new BMW my decision was easy and I chose this dealership and was very pleased with my purchase and experience.
Noel Morgan
A surprisingly stress free experience for buying. I’ve bought many cars in my life and this was by far the easiest. Matthew and Ben were great as was everyone I dealt with in the buying a new car process. They worked at building a trusting relationship by being transparent and honest with features, used cars, models of BMWs. I really appreciated that! Don Jacobs is ... only dealership I ever plan on doing business with in any future purchases because it was stress free.
Vivian Hill
Don Jacobs BMW will let you order factory direct and doesn't charge you over MSRP. This is rare in a post covid world. Get the car that you want in the trim you want. Buying from other dealers is like buying from a bargain bin in a flea market, or get on a list and hope what u want comes in to end up getting a 95% match for what you wanted. With BMW you can build the ... exact car you want on the website and track its build progress through the entire assembly, you get your VIN once production begins. I ordered a 330e Plug in hybrid. I wanted a car I could drive to work on with electric but still use gas when I made longer trips as I only plan on charging from home. When trying to acquire such a rare/unicorn of a car such as a PHEV, finding anything with the spec you want is impossible. You need a dealership that can build the car and order factory direct. I can tell you that while toyota does make decent PHEV vehicles, you are stuck with what is on their lot or what they can ship in from other lots. No ability to order direct and ridiculous vehicles mark ups especially on rare vehicles such as the prime lineup. I'd skip toyota unless your looking for some mass produced vanilla ice vehicle. Not only did BMW sell at fair MSRP, but I also got a few extras that I wasn't expecting. Such as an awesome set of floor liners that are BMW branded, much better than the weather tech I had in my old car. Free window tint. They even let me browse the gift shop and pick put an item, a BMW license plate frame. I was blown away with the professionalism and kindness of the staff. Some names I'd like to mention Carter my sales rep. Very knowledgeable. Vanessa the internet sales manager. All of the staff were excellent. I plan on being back to BMW for any future vehicle that I purchase. I see a NEUE KLASSE 3 series version in my future, maybe an LCI version. Hey Carter, call me when you get one in.
Johnathan Oren

Don Jacobs is a BMW, Honda, and Volkswagen Dealership in Central Kentucky

Whether you are looking for a Volkswagen, Honda, or BMW, we assure you that Don Jacobs is the place to go in the Lexington area. We have all the latest and most popular models from all three of our prestigious brands. Whether you are interested in the quality and efficiency of a Honda like the CR-V, Pilot, Odyssey, Accord or Civic, the iconic German styling of Volkswagen models like the Jetta, Passat, Atlas, or Tiguan, or if you need the luxury of a BMW X7, X5, X3, 3 Series, or 5 Series, Don Jacobs is the right dealership for you. We combine all three brands into one convenient location right here in Central Kentucky.

We are able to serve all the surrounding areas including Louisville, Nicholasville, Richmond, Versailles, Winchester, Georgetown, Frankfort, and even our neighbors in Cincinnati, Ohio, West Virginia, Indiana, and Tennessee. In addition to our new inventory, we also have an extensive pre-owned inventory, and we can take care of all your BMW, Honda, and Volkswagen maintenance. We are a family owned dealership that has been serving Kentucky since 1970, and we can’t wait to serve you!

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All tax, title and vehicle registration fees are additional. See dealer for complete details.