Welcome to Don Jacobs in Lexington KY

Welcome to Don Jacobs Auto Group

Thank you for visiting the Don Jacobs Auto Group website! We're proud to serve the Lexington community, Central Kentucky and surrounding areas, like Richmond, Nicholasville, Georgetown and Winchester, for all of their BMW, Honda and Volkswagen needs. We make your car-shopping journey easy, as we can help you with all your automotive needs. Our sales and service experts can help you at any point in your automotive ownership. We're proud to have been awarded the BMW Center of Excellence Award, the Volkswagen Customer First Award and the Honda President's Award. Giving back to our community is important to us. A few organizations and events we've participated in include CASA, the American Heart Association and Cars and Coffee.

Don Jacobs Auto Group is a family-owned dealership, and we have been serving the Lexington area since 1970. Customers, new and returning, continue to come back to us for our passion and commitment to the people we serve. Plus, we are Central Kentucky's largest Honda dealer and the only BMW and Volkswagen dealerships within 70 miles.

No matter if you're looking for new or used, have we got a car for you! We have all your favorite models, like the BMW X3, Honda Accord and Volkswagen Jetta. On a budget? Check out our selection of vehicles under $10,000. Plus, on all of our used vehicles, we offer a 3-month, 3,000-mile limited warranty. We also run frequent specials, so you can save on your purchase.

We also provide service and maintenance for your vehicle, so you can rest easy knowing we'll take excellent care of your car. No matter if you need an oil change, a new set of tires, or if you're unsure of that funny sound and need a diagnosis, we can help. It's easy to schedule a service appointment online. Looking for DIY maintenance? You can also order parts from us. And if you've been in a collision and need body repair, we can help with that too.

Have questions or want to know more about Don Jacobs Auto Group? Give us a call or visit us at 2689 Nicholasville Road, Lexington, KY. We're proud to serve Richmond, Nicholasville, Georgetown and Winchester.

A Concierge Experience Is Waiting For You

We can make your journey to find or service your new vehicle easier. Let us help you with the search or maintenance for your new Honda, BMW, Volkswagen, Certified or Pre-Owned vehicle. Our Guest Services team, as well as our sales and service experts will make scheduling a reservation or service hassle-free.

Schedule A Service

Our Guest Services Team can guide you through scheduling your service reservation.

Incentives & Offers

View current lease and finance specials from BMW, Honda, and Volkswagen.

Service Coupons

Take a look at these great car service and maintenance coupons.

Finance Calculator

Don Jacobs finance calculator can help you customize your monthly payments.


It's simple. Tell us about your current vehicle and then get your KBB Instant Cash Offer.

Our Reviews

Let me talk about my experience! First and foremost my sales rep Patron Hatcher was amazing the entire way through. My experience at Don Jacobs was amazing only because Patron walked with us the entire way through this process. We came in looking to buy a new car and left with an experience I never expected. We were in the market for a new vehicle. I had my eyes on ... the X4 but really wanted to keep my options open and really wanted to find the perfect car for me. When we sat down with Patron, he really listened to our needs and even what we wanted in a car. We felt no pressure to purchase, but the way he took time to listen to what we wanted and delivered on everything just led me to believe the red carpet was laid out for us. After leaving we knew that we had high expectations from any other dealership from here on out. We visited a few more top dealerships which I won't go into on my review, but lets just say they left alot to be desired. After shopping around, we decided that BMW was the way to go since the bar had already been set high with Patron. We decided on the X4 and Patron got the ball rolling to build a brand new model. The process was seamless and while we expected our vehicle to be delivered mid-late October, the car was in our possession by the end of September. Patron kept us informed every step of the process and was available for any questions or concerns we had along the way. When we came in to pick up the car, it was a special day as it is, but the way Patron made it even more special, words can't even put this together. Now, as I already stated we had the red carpet service all the way up until this point, however when we picked the car up, it solidified the red carpet experience on a whole new level. My car was on the showroom floor with a red carpet ready for a reveal. Now we are driving away in our new 2023 BMW X4 and all I can say is wow! Reach out to Patron if you are in the market for new BMW. His attention to detail is impeccable.
Alana Morton
Flew in to pick up my car. Worked with Xavien Johnny and Christina to set it up. Best experience I could have asked for. Their whole team is very great. The dealership itself is amazing. Very happy with my car and experience. I recommend 100% ?
In a time of scarce inventory with dealers eager to upcharge and capitalize on consumers, the team at Don Jacobs had excellent pricing and were very reasonable to work with. I had some dealers essentially laugh when I requested a custom build, but the sales staff and Gary at Don Jacobs were eager to help build the perfect BMW for me. Some supply chain issues aside, I ... took delivery of my car earlier than expected and had an excellent experience from start to finish.
Eric Kreps

Don Jacobs is a BMW, Honda, and Volkswagen Dealership in Central Kentucky

Whether you are looking for a Volkswagen, Honda, or BMW, we assure you that Don Jacobs is the place to go in the Lexington area. We have all the latest and most popular models from all three of our prestigious brands. Whether you are interested in the quality and efficiency of a Honda like the CR-V, Pilot, Odyssey, Accord or Civic, the iconic German styling of Volkswagen models like the Jetta, Passat, Atlas, or Tiguan, or if you need the luxury of a BMW X7, X5, X3, 3 Series, or 5 Series, Don Jacobs is the right dealership for you. We combine all three brands into one convenient location right here in Central Kentucky.

We are able to serve all the surrounding areas including Louisville, Nicholasville, Richmond, Versailles, Winchester, Georgetown, Frankfort, and even our neighbors in Cincinnati, Ohio, West Virginia, Indiana, and Tennessee. In addition to our new inventory, we also have an extensive pre-owned inventory, and we can take care of all your BMW, Honda, and Volkswagen maintenance. We are a family owned dealership that has been serving Kentucky since 1970, and we can’t wait to serve you!

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All tax, title and vehicle registration fees are additional. See dealer for complete details.